Keep Your Hobbies Unmonetized
People keep telling me I should sell my smoked brisket. Every time I bring a tray of pulled pork to a gathering or drop off ribs at a neighbor's house, someone says some version of "you should start a business" or "you could make good money doing this on the side." I understand the compliment embedded in the suggestion, and I appreciate it. But the thought of turning my smoker into a revenue stream, of having to worry about food costs, packaging, delivery logistics, customer expectations, and whether the margin on a twelve-hour brisket cook is actually worth the time, makes the entire hobby feel heavier. I'd rather smoke meat because I enjoy the process and like sharing the results with people I care about.
This isn't the first time I've bumped into this pattern. I've watched it play out in my own life with enough hobbies that I now recognize the trajectory, and I actively resist it.
The Photography Phase
I got into photography a few years back and enjoyed it. Landscapes, family shots, learning to work with natural light, figuring out manual settings. It was a creative outlet that forced me to slow down and pay attention to composition and timing, which are skills that don't get much exercise in my day job. Then someone asked me to shoot for them, and I said yes because I was flattered. Then I started thinking about pricing, about whether my gear was good enough for paid work, about whether I needed a portfolio website and a business card and liability insurance.
Within about a month, photography had gone from "something I do because it's satisfying" to "something I need to get better at in order to justify charging for it." The creative enjoyment was replaced by performance anxiety, and the camera sat in the bag for six months after I burned out on the obligation. When I eventually picked it back up, I made a deliberate decision: no paid gigs, no client expectations, no deliverables. Just pictures I want to take, edited the way I want to edit them, shared when and if I feel like it. The hobby recovered, but only because I removed the commerce from it.
The Copywriting Detour
A similar thing happened when I tried writing copy for other people's websites. I write regularly for this site, and people occasionally comment that the writing is clear and readable (which I take as a compliment, since "clear and readable" is what I'm aiming for, not "literary"). That feedback led to a few conversations where friends or colleagues asked if I'd write web copy for their businesses or side projects. I tried it a couple of times, and the experience confirmed what I should have already known, that writing for myself about topics I care about is enjoyable, and writing for someone else about topics they care about (but I don't) is work. Not bad work, but work, with revision cycles, feedback loops, and the specific kind of creative compromise that comes from serving someone else's vision.
I stopped after a handful of projects, and I don't regret trying it. The experience clarified something useful about the difference between "I enjoy this activity" and "I would enjoy this activity as a job." Those are two very different statements, and the gap between them is where a lot of hobbies go to die.
The Smoker Question
Which brings me back to the smoker. When someone suggests I sell my smoked meats, here's what actually runs through my head:
| Hobby Mode | Side Hustle Mode |
|---|---|
| I cook what sounds good this weekend | I cook what customers ordered |
| I experiment with new rubs and woods | I produce consistent results to meet expectations |
| I share with whoever comes over | I package, label, and deliver on a schedule |
| A bad cook is a learning experience | A bad cook is a refund and a reputation hit |
| Cost is part of the grocery budget | Cost requires margin analysis and pricing strategy |
Every row in that table represents a shift from intrinsic motivation to extrinsic obligation, and in my experience, that shift is where the fun starts leaking out. The smoker is one of the few things I do on weekends that has zero deliverables, zero stakeholders, and zero performance metrics. It exists entirely in the space of "I like doing this and other people enjoy the results." Adding money to that equation changes every variable.
The Deeper Pattern
I think the pressure to monetize hobbies comes from a cultural assumption that productive leisure is more valuable than unproductive leisure. If you're good at something, the logic goes, you're leaving money on the table by not capitalizing on the skill. And in a world where side hustles are normalized and the gig economy has made it possible to monetize nearly anything, the idea of doing something well and choosing not to profit from it feels almost countercultural.
But the hobbies that sustain me over time are the ones I never tried to monetize. The smoker, the homelab, this website, the telescope in the backyard. They recharge me precisely because they exist outside the framework of ROI, deliverables, and accountability that defines my professional life. It's the same reason unstructured creativity produces better output than mandated innovation—the absence of external evaluation is the feature, not a bug. If every waking hour is either work or monetized-not-work, there's no space left for the kind of low-stakes experimentation and genuine play that keeps burnout at bay. Protecting that space is part of what I mean when I talk about finding time for self-care—it's not indulgence, it's infrastructure maintenance.
I'm not making a universal argument here. Some people successfully turn hobbies into businesses and love it. Some people's hobbies only become more rewarding when there's a financial incentive attached. This is about what I've learned works for me, and the pattern I've observed is consistent: the moment I start calculating whether a hobby could cover its own costs, the hobby starts feeling like a second job rather than an escape from the first one.
So no, I'm not going to sell the brisket. I'm going to keep smoking it on Saturdays because I like the process, invite people over because I like the company, and let the hobby stay exactly what it is. Sometimes the most valuable thing about an activity is that it has no value proposition at all.